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Real members of myHIVteam have posted questions and answers that support our community guidelines, and should not be taken as medical advice. Looking for the latest medically reviewed content by doctors and experts? Visit our resource section.

How would you make a social media post promoting the use of PrEP/PEP?

A myHIVteam Member asked a question 💭
Nashua, NH

What would get your attention? What would speak to YOU? I want to reach an obvious wide audience and I feel that the current adverts for PrEP are just unrealistic and actually turn me off.

I'm just curious, this would really be helpful as this is something I am being tasked with.

January 10, 2025
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Answer Summary

Members rallied around someone tasked with creating authentic social media content promoting PrEP and PEP, sharing frustration that current... Read more

Members rallied around someone tasked with creating authentic social media content promoting PrEP and PEP, sharing frustration that current advertisements often feel unrealistic or rely on stereotypical imagery that can alienate rather than engage real audiences. Several members offered practical strategies, including using clear fact-based messaging with hashtags like #PrEP and #HIVprevention, creating myth-busting infographics, partnering with trusted sources like the CDC, and tailoring content to reach diverse communities including non-LGBTQ populations most affected by HIV in the South. A recurring theme was the importance of speaking directly to the target audience through relatable scenarios, such as depicting someone waking up after unprotected sex and learning they have 72 hours to access PEP, rather than leaning on glamorized club scenes or drag queen spokespeople that may not resonate with everyone who needs this life-saving information.

A myHIVteam Member

@A myHIVteam Member for a pep promotion, how about a guy waking up in the morning from bed with a hangover from hell, then they look and see somebody in their bed and panic because they didn't know if they used a condom or not. Then the person is shown going to the ER to get tested and then put on pep. Then have a line or announcer saying you have 72 hours after unprotected sex to get on pep to avoid getting HIV. Or something to the like.

January 10, 2025 (edited)
A myHIVteam Member

Yeah what my buddy @A myHIVteam Member said good job that was a great idea.

January 13, 2025
A myHIVteam Member

@A myHIVteam Member I like it!

January 10, 2025
A myHIVteam Member

You're up in the Northeast. We in the Southern states have some of the highest HIV rates in the country. The infected and those about-to-be are those non-white non-LGBTQ folks who are on the "down-low." It's an interesting dilemma here. I'm retired from the CDC and am glad you use them as a resource. In the past, this wasn't always the case. Create 2 or 3 items and use myHIVteam to critique, in a positive manner, your work. Just a suggestion. Thank you and all the contributors from myHIVteam to your project.

January 10, 2025
A myHIVteam Member

What? You mean HIV is not one big party at the clubs and bars like they show on TV, and everyone being happy. Say it isn't so!

January 10, 2025

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