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Now That They Finally Have Ads On TV About HIV Medications, Do You Think The Drug Companies Could Do More To Advertise?

A myHIVteam Member asked a question 💭
Edmore, MI

For instance, instead of just any average Joe and Jane on the ads, what about having people like Magic Johnson or Charlie Sheen on HIV commercials.
Get celebrities and athletes to promote U=U. Do you think this would make a difference in people who are afraid of us because of our status? Do you think athletes and celebrities could change people's minds on HIV?

March 23, 2024
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Answer Summary

Members discussed whether celebrity spokespeople like Magic Johnson or Charlie Sheen could make HIV medication advertising more effective and... Read more

Members discussed whether celebrity spokespeople like Magic Johnson or Charlie Sheen could make HIV medication advertising more effective and reduce stigma around HIV status. Several members felt that famous faces might better communicate the U=U message than current commercials featuring everyday scenarios, though some questioned whether celebrity endorsements would truly change deeply held beliefs about HIV, noting that stigma persists despite decades of education. A recurring theme was frustration with current pharmaceutical advertising that feels disconnected from the real experience of living with HIV, alongside calls for more public education about undetectable equals untransmittable and greater outreach to cisgender women and underserved communities.

A myHIVteam Member

It might help.... but to be with someone with HIV or any other STI is an induvial decision. Some might require a condom. Some might go raw and might decline. How people mitigate their sexual risk is personal. They are the ones who are solely responsible for it.

March 24, 2024
A myHIVteam Member

I think there should be PrEP in the bar bathrooms, next to the condom machines. Buy a packet. If you get lucky, take it! If not,

"After all, tomorrow is another day." - Scarlett O'Hara

March 23, 2024
A myHIVteam Member

Here in Chicago, there's posters I've seen/noticed on the sides of CTA buses, "Prep for Her", with the streaming services with low numbers of commercials and ability to fast forward through them, I think a similar campaign might be more effective, with the faces of celebrities as attention grabbers too!

March 23, 2024 (edited)
A myHIVteam Member

I saw an ad for the Community clinic to go to in Clearwater. They promoted HIV, AIDS, STD and pregnancy care for both insured and uninsured. They are so kind and knowledgeable. I was surprised to see it. On our ABC network.

March 24, 2024
A myHIVteam Member

Also, they could advertise more about U=U.
Sure the commercials say "taking this medication can keep you undetectable....."
It should say something like, "this medication can keep you undetectable. By being undetectable, you can not pass on HIV, which means undetectable equals u transmittable." Or something to that effect.

March 24, 2024

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